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[edit] Online Surveys Methodology
Using the Internet to conduct quantitative research presents challenges not found in conventional research. Some of the knowledge concerning the effective design and use of paper-based surveys does translate into electronic formats. Unfortunately some of that knowledge is not applicable to online surveys. Electronic surveys have distinctive technological, demographic and response characteristics that affect"
- how they should be designed,
- when they can be used and
- how they can be implemented.
The following critical methodological components must be addressed in order to conduct sound online research:
- design,
- privacy and confidentiality,
- sampling and subject solicitation,
- distribution methods,
- response rates and
- survey piloting
[edit] Online Surveys Design
[edit] Web-based Surveys: Changing the survey process
[edit] Privacy & Confidentiality
[edit] Sampling Issues & Subject Solicitation
[edit] Distribution Methods
[edit] Response Rates
Social Science Computer Review, Vol. 23, No. 3, 380-387 (2005) DOI: 10.1177/0894439305275912 Stephen R. Porter Michael E. Whitcomb
Abstract: This article investigates the effect of e-mail subject lines on survey viewing and survey response. Using two samples of students (low involvement with the survey sponsor and high involvement with the survey sponsor), the authors tested a variety of combinations of subject lines: the reason for the e-mail contact (survey), the sponsor of the e-mail (Liberal Arts University), a plea for help (request for assistance), and a blank subject line. The authors found a modest effect of subject line for the low-involvement sample, with blank subject lines yielding the highest response.
[edit] Piloting Surveys
[edit] Tools
[edit] METRIC: Empowering Researchers with Measurement Knowledge
The METRIC web site, A VA Health Services R&D Resource Center, facilitates finding resources to help you with your measurement needs. The site will help you find an instrument or learn about the Foundations of Measurement.
[edit] Web Usability Guidelines
The Department of Health and Human Services (HHS) issued these 187 guidelines for effective Web design and organization of material to help government, academic and other groups develop Web sites based on user research.
